Strategic Design Solutions | Identity & Brand Design | Marketing Collateral

About. Broad Experience.

Creative Leadership

With 15+ years of design experience—the creative process is led by art director & designer Scott Gladfelter—who has gained expertise working with national and international companies as well as main street america. Scott has developed B2B and B2C marketing communications for the corporate, manufacturing, agrochemical, and electronics sectors for notable clients like Bayer CropScience, Honeywell, RealAge, DuPont, Pfaltzgraff, Rohm and Haas, Wonka Brands and Tootsie Roll. This expertise guarantees the delivery of on-target strategies and results-driven marketing pieces. For Scott's complete background view his resume» PDF Resume

 

Philosophy & Approach

My core belief is the establishment of "partnerships" rather than the typical client status. Dedicated to crafting the most effective and dynamic marketing communications, I promote lively input and feedback with my partners. This participation is essential to the development of successful campaigns with a “selling” advantage. Each working partnership begins with a strategic message development and positioning session. From this initial phase, the tone, identity, visual brand, design style, and imagery are established for each marketing piece, reinforcing the targeted message.
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